Winter sports, motor sports and ball sports: For us, sports sponsoring is as natural as the quality of our products. Learn more about our commitment and passion for sports. For over 20 years, sports sponsoring has simply been a part of our business. We do it above all out of complete conviction and enthusiasm for top-class sport.
Viessmann sport website
The Panasonic Jaguar Racing Team
The Panasonic Jaguar Racing Team is the ideal partner to contribute to the vision of 'Zero Emissions' as well as our shared commitment to Innovative Technologies and Sustainability. With new technologies, such as the connection of electricity and heat, digital services and holistic solutions for a pleasant room climate, Viessmann wants to design and preserve living spaces for future generations. In many ways, this also applies to Formula E, which among other things functions as a test laboratory for the mobility of the future. The common goal is to make renewable energies accessible and tangible, to drive real change and to make sustainable technological innovations accessible to everyone. With Jaguar, Viessmann has teamed up with a world-renowned premium brand, which represents equally high standards of excellence. The carmaker was the first to fully commit to Formula E and electrification. From , all Jaguar Land Rover vehicles will be electrically powered. With this re-entry into the racing business after twelve years in Formula E, Jaguar has set a real mark for innovation. Together, Viessmann and Jaguar want to play a pioneering role in efficient energy management. Neslon Piquet Jr.
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During the summer months, FIS will present in a series of interviews some of the its most important partners, many of whom have engaged to the benefit of ski sports for many years. In the first interview, Torsten Stark, responsible for sport sponsoring at Viessmann, elaborates on his company's involvement in skiing. Viessmann www. FIS: What kind of a role does sport sponsoring play in the marketing and communication strategy of Viessmann and what is the relationship between Viessmann and ski sports? Viessmann: The engagement in sport sponsoring is an important part of our international marketing concept. There are many good reasons for such a strong involvement in winter sports including support for Cross-Country Skiing, Ski Jumping, Nordic Combined, Biathlon, and Luge. These include:.